Morning Show Boot Camp (#RADIOMSBC) is an annual conference and gathering created in 1988 by Don Anthony, a former radio host, research executive and founder of Talentmasters™, radio’s first headhunting firm focused specifically on-air talent. Despite the name MSBC is open to everyone in radio, not just morning shows!
The original concept for Morning Show Boot Camp was to develop an intimate weekend gathering where top morning shows, producers and others could meet, face-to-face, network and brainstorm for the all-important Fall Arbitron book. The first event attracted an estimated crowd of about 135 attendees. Anthony says he lost nearly $20,000 in his first outing, but judging by feedback and the general ‘feel of the room’ he knew the concept would work. Until that point, talent had never had the opportunity to meet one-on-one with neither other shows or top program directors. MSBC not only created that opportunity, but lent to numerous lifelong friendships, job opportunities and, most importantly, the betterment of their shows. In the 30+ years since MSBC’s launch, literally thousands of personalities, both established and new, have frequented the event. Some of whom that have actually attended nearly every event.
MSBC provides a conducive environment for radio hosts, producers, program directors, and industry experts to come together and establish meaningful connections. Attendees can meet and interact with like-minded professionals who share a passion for radio. Whether you’re looking to collaborate on future projects, seek advice from experienced individuals, or simply expand your network, MSBC offers an ideal platform.
The conference attracts renowned speakers and industry veterans who can provide valuable insights and guidance. Engaging with these experts can not only expand your knowledge base but also open doors to potential mentorship or partnership opportunities. Additionally, interacting with peers from different radio markets and stations can foster cross-pollination of ideas, enabling you to gain fresh perspectives and stay updated on industry trends.
Various networking avenues, including dedicated networking sessions, social events, and informal gatherings are offered throughout the event which allow attendees to connect, share experiences, exchange contact information, and forge long-lasting relationships. Building a strong network within the radio broadcasting community can lead to future collaborations, career advancement, and a deeper understanding of the industry.
Morning Show Boot Camp is not only an educational event but also an excellent opportunity to network with industry professionals, establish valuable connections, and broaden your horizons in the world of radio broadcasting.