THE MOUTH, OCTOBER 26TH, 2021– Morning Show Boot Camp, the annual conference for air talent produced by Don Anthony, has formed a partnership with the Radio Fam, an e-commerce store launched by promotion and marketing professional Marie LeMaitre. The companies say their strategic alliance aims to enhance the growth and long-term vision of their combined platforms.
“After just a few conversations with Marie, I was convinced she was the perfect complement to MSBC’s future path,” Anthony said in an announcement. “Her solid grasp of social media, promotion, keen sense of branding, and eye for great talent – particularly those on the horizon – is nothing short of extraordinary. Both she and I believe this synergy will further highlight talent’s unrelenting power and presence for generations to come.”
The Radio Fam positions itself as a community brand for radio people, podcasters, streamers and other content creators with a focus on networking, innovation, inspiration, and advocating for respectful treatment and fair compensation across the radio industry. It curates and creates informational content and distributes it across social media and its website and blog.
“I’m thrilled that Don asked me to be a part of such a well-known and respected radio conference and I’m very much looking forward to shaking things up next year,” said LeMaitre, whose background includes 15 years of working in promotions and marketing in Seattle, Colorado Springs and Denver.
Morning Show Boot Camp gathers shows, producers, talent specialists, content providers and radio execs for its annual conference. MSBC’s 34th annual event is set for August 2022 with a set date and venue to be announced soon.