Check-In (Badge Pick-Up)

MSBC Welcome Assembly

It's time to wake up with TM Studios! We’re setting the tone (and the vibe) to elevate your energy and your creativity! Oh, and come win FREE TICKETS to next year's RADIO MSBC with Shawn Tempesta!

Talent Showcase

Sponsored by Mr. Master | A fast-paced, high-energy show & tell of content and fresh voices in radio. We’re spotlighting rising stars, new show combos, and creative teams who are making noise • Featuring Vont Leak, Hannah Lane, Mason Kelter, and more! Plus, an intimate conversation with Jud Heussler (WAPE & WEZI Director of Branding & Programming), Dex Barbie T. Get inspired, take notes, and celebrate what’s NOW in radio.

Airwaves & Algorithms: Why Radio Can’t Afford to Stay on the Sidelines

Sponsored by Comrex | Podcasts, influencers, and pop-up experiences are capturing attention and advertising dollars • Ellen Tailor offers actionable strategies for talent and teams to harness social media, expand reach, and build deeper community connections.

Lunch Break

Time to feed your face and your future. This lunch is your chance to network, make new connections, and casually drop your elevator pitch between bites. If you’re a decision-maker, this is the perfect time to “accidentally” sit next to someone you might want to hire. See someone standing solo? Invite them to join you! A simple lunch invite could spark your next collaboration (or at least make someone’s day).

The Local Audio/Video Podcast Opportunity

Sponsored by Radio.Cloud | Local podcasts (audio and video!) are the next big frontier, emerging rapidly from both traditional radio and independent creators to meet the demand for community-focused content. As audiences seek relevance and connection closer to home, the race to own local ears is on—and it’s happening right now. Led by Steve Goldstein of Amplifi featuring Eva Ruth Moravec of City Cast Austin, Kevin Rolston & Bert Weiss.

Dealing with Disasters

Sponsored by Skyview Networks | In the wake of the deadly flooding in central Texas, horrific fires in California and path of destruction left by Hurricane Helene in the southeast, a group of top executives take a closer look at how radio navigates its roles and programming during disasters, how talent lends a helping hand both in and out of the studio and communities continued reliance on radio when all else fails. Plus, how the NAB continues to lead the charge in making AM mandatory for automobiles and more. | Hosted by Tim McCathy.

Winning With Visual Content

Sponsored by Premiere Networks | Hosted by Ashlee Young featuring Aaron 'Fresh' Knight, Bootleg Kev, Bree Specific, & Ferrari Simmons • Did video kill the radio star? Today’s talent knows just how powerful video can be. They’re creating content, growing their platforms, and connecting with audiences in real time. We’ll explore how radio shows are using video to expand their reach, strengthen their brands, and boost listener engagement, and why it's more important than ever for the industry to lean in.

Battle of the Bits

Sponsored by Wise Brother Media | Hosted by Miguel & Holly. Where your favorite radio pros go head to head, pitching their best content ideas for prize money and bragging rights, of course. We listen and we DO judge. Thank you Rico Colindres, Taryn Daly, Tony Lorino, and Aaronee Cottam.

BFOA Media Mixer

in coordination with The Broadcasters Foundation of America. Mix and mingle with peers, on-air talent, and executives while enjoying complimentary cocktails and bites!