Early Check-In (Badge Pick-Up)
You will need your badge for entry to the MSBC 37 Welcome Party. Party and badge pick-up are located on the same floor.
MSBC Welcome Party
Whether it’s your first time at MSBC or you're a seasoned pro, this is the perfect opportunity to connect with fellow attendees, catch up with old friends, and ease into the excitement of the days ahead. [Open to all MSBC ticket holders]

Check-In (Badge Pick-Up)
MSBC Welcome Assembly
Sponsored by TM Studios
Talent Showcase
To Be Announced
Lunch Break
To Be Announced
To Be Announced
To Be Announced
Battle of the Bits
Sponsored by Wise Brother Media | Miguel & Holly host this high-energy showdown where radio pros compete to see who has the most creative, entertaining, and audience-engaging bit. Contestants will pitch their best ideas, with the winning bit taking home bragging rights—and prize money! Looking for fresh inspiration? This session is packed with fun, creativity, and take-home ideas to make your show stand out.
BFOA Media Mixer
in coordination with The Broadcasters Foundation of America. Mix & mingle with peers, on-air talent, and executives while enjoying complimentary cocktails & bites!

AQ 7 - Radio's Exclusive Air-Talent Study
Presented by Jacob's Media.
To Be Announced
Radio Roundtable
Sponsored by SPARC Media Hub | Learn how to set achievable goals, anticipate industry shifts, and position yourself for long-term success. Whether you're just starting out or looking to take your career to the next level, this session will provide the tools and insights to map out your future in radio with confidence and clarity. | Hosted by Mike McVay, President of McVay Media Consulting • Featuring: Jim Ryan • Jill Strada • Greg Strassell • Jeff Sottolano
Awards Lunch
Sponsored by TM Studios | Presentation of the Kidd Kraddick Award to JohnJay and Rich, as well as the MIW Air Blazer Award, and more! [Lunch will be provided]
Masters of the Mic
Sponsored by Premiere Networks | Hosted by Dennis Clark, VP of Talent Development, iHeartRadio.
To Be Announced
Yes and… IMPROV your Radio Show!
An interactive workshop hosted by The Hideout Theatre--Austin's longest-running improv venue! Designed to boost your creativity, quick thinking, and adaptability on-air. This session will challenge you to step out of your comfort zone and think on your feet, helping you sharpen your instincts and improve your ability to react in real-time.
MSBC Afterparty
It’s time to relax and raise a glass! Join us for the official RADIO MSBC 37 After Party, hosted by Premiere Networks. Reconnect with friends, make new ones, and celebrate everything you gained from the conference this year!
3rd Annual Women's* Brunch
This is a ticketed event, seating is limited. | Choose from hands-on stations, each led by knowledgeable radio-peers, to take the first real steps toward your next chapter: Get a professional headshot on the spot Polish your resume Learn about tax write-offs for freelancers and creatives Boost your social media branding Get help setting up your personal website ...and more! Whether you're ready to dive into our interactive stations or simply want to soak up the inspiration, network, and enjoy the vibes — there’s a place for you here. Enjoy great food, refreshing drinks, and empowering connections in a supportive and enagaging environment. *While this event centers women, all are welcome, because building a better future in radio (and beyond) takes all of us. Limited spots available — grab your ticket now!